May 2021

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Panmure Gordon acted as Sole Bookrunner, Financial Adviser, Broker & Nominated Adviser on the IPO of Dianomi plc

  • Dianomi is a leading provider of native digital advertising services to over 300 premium publishers and 400 premium advertisers in the Financial Services and Business sectors
  • Offer price of 273p/£82m market cap on admission – £5m primary raise, £32m sell-down
  • Completed at a valuation of 10.1x FY20A EV/Gross Profit
  • 67% of the offer was covered by pilot fishing investors
  • Fundraise upscaled and continued to be oversubscribed at IPO
  • Supported by a broad selection of high-quality investors
  • 29 institutional investors & wealth managers on the share register on 1st day of dealing
  • Upscaled raise from £25m to £37m due to strong demand
  • Focus on premium advertisers and publishers ensuring a brand safe environment and increases user engagement, resulting in higher ROI for advertisers and revenue for publishers
  • Adverts served based on contextual relevance; Dianomi is not reliant on 3rd party data, protecting against increasing data privacy legislation
  • Proprietary software maximises revenue for publishers and provides transparency/control over the full lifecycle of an advert for advertisers
  • Strong management team, including three founders, with significant experience in the financial services industry and the digital advertising space, augmented by experienced industry professionals
  • Strong revenue growth, profitable and pipeline opportunities

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