Big Tobacco Pushes Nicotine Pouches as Vaping Hit by Curbs

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Big Tobacco is turning to free giveaways of nicotine pouches in the UK through websites and at summer music festivals to lure consumers to the orally-administered substitute for smoking and vaping.

Tobacco companies are trying to show smokers that pouches — which in the UK are regulated only by general product safety laws — are a convenient way to get a nicotine hit in places where restrictions prevent smoking, like in the office or on airplanes. A few clicks on the website of British American Tobacco Plc’s Velo brand and a consumer in the UK can order a sample can of Polar Mint, Ruby Berry or Tropical Breeze nicotine pouches.

“The market for recreational nicotine has many parts and no one product appeals to all consumers at all times,” says Rae Maile, Panmure Gordon. “Each of the majors has a presence in oral tobacco products to some degree.”

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Author: Dasha Afanasieva, Bloomberg UK

Rae Maile

Managing Director, Research Analyst, Financials & Tobacco

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